Friday 23 May 2008

Chinwag's Digital Pulse

Digital Pulse is a confidence and opinion tracker for the digital media industries produced by our friends at Chinwag.

This week they've released March's results, plus their first quarterly analysis of what it all means... Here's a few choice stats and factoids.
  • In general, the digital industries wear credit crunch concerns lightly: 72% of respondents are positive or very positive about current market conditions with an index of 145.7
  • Across all areas of new media, elevated salary expectations are rife. Of respondents, 62% thought their salary didn’t reflect their true worth, with greatest dissatisfaction amongst client-side and online publishing professionals
  • The agency sector boasts the highest confidence - with web agencies and advertising / marketing agencies giving a 77% positive response to the present climate
  • Online publishing is least confident and most negative, with 36% giving a negative response to current conditions
  • Confidence in the future is falling - respondents have less confidence with conditions in six months time, with the index falling by 8% to 133.6
The full details and the magic index number can be found here.

We'd be interested in your opinions in the comments below.

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